- 31 Aug 2017
The IPM Middle East is the international horticultural fair for the United Arab Emirates and the neighboring countries. It takes place once a year in Dubai and offers exhibitors access to the market of the Middle East. In recent years especially Dubai has developed as a trading center between Africa, Asia, South America and the United Arab Emirates due to its strategic location and is currently the center for the floricultural industry. With the growing demand for flowers and plants, the demand for innovative logistics and commercial solutions in terms of transport time reduction, quality improvement and profit increases. In order to meet the changing market demands and to keep up to date, the IPM Middle East is the ideal platform. It is the only exhibition of its kind that reflects the entire value chain from the plant growing on floristics, technology and equipment up to the point of sale. The entire international horticultural industry is gathering here and presents flowers and plants in their full diversity. Besides floristry highlights and the latest technological trends are presented to the visitors, too. In addition to current information about facilities and services in the field of horticulture, visitors can expect a comprehensive framework program.